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Built upon the theoretical foundations of interpersonal, group and rhetorical communication, this program explores concepts and applications designed for students wanting careers in organizational communication, training and development, and rhetorical analysis. It has proven to be an excellent preparation program for students desiring to continue their education in a variety of graduate and professional schools.
This program uses a computer mediated communication focus to prepare graduates to enter the fast-changing mass media profession where the convergence of media model requires students to work across all media platforms. This training includes the traditional print and broadcast media as well as Internet, digital and social media.
Using a management centered approach, this program combines the theoretical concepts of persuasion, public opinion formation, and mass communication with applied research, planning, communication, and evaluation of comprehensive public relation campaigns. These campaigns are developed for non profit organization within the community so as to provide real-world professional experiences.